i spent the last year living and working in manila, philippines — building go-to-market campaigns for a fintech startup, creating content, learning tagalog, and discovering that a ₱5 pandesal from a street cart is truly one of the greatest things in the world.
these days i spend my time on market research, creative direction, and building a brand that consumers actually trust. off the clock i travel wherever i can, run marathons i'm not ready for, and spend more time in grocery stores than i probably should.
it's nice to meet you!
born & raised
dallas, tx
coffee order
iced almond milk latte
favorite trip
tokyo, japan
);
}
function CaseArt({ kind }) {
// Hand-drawn-feeling SVG illustrations per case study.
if (kind === "fishwife") {
return (
);
}
if (kind === "spoon") {
return (
);
}
if (kind === "flybyjing") {
return (
);
}
if (kind === "poppi") {
return (
);
}
return null;
}
function MenuItem({ p, big = false }) {
return (
{stickers &&
CERTIFIED FRESH
}
);
}
function MyCafe() {
// "Food for Thought" — a chef's tasting menu of three essays.
const articles = [
{
n: "one",
title: "The Grocery Aisle Has a Main Character Now",
veg: "tomato",
href: "article-grocery-aisle.html"
},
{
n: "two",
title: "AI Gave Every Brand a Marketing Team. Now What?",
veg: "egg",
href: "article-ai-marketing.html"
},
{
n: "three",
title: "The Anatomy of a Living Brand",
veg: "orange",
href: "article-living-brand.html"
}];
return (
);
}
/* Hand-drawn SVG ingredients — same line vocabulary as the rest of the page. */
function Veg({ kind }) {
const stroke = "#1A1530";
const sw = 3;
// All three illustrations share the same viewBox (240x200) so they sit on
// the same baseline visually.
if (kind === "tomato") {
// Wide, squat heirloom-style tomato
return (
);
}
if (kind === "egg") {
// Sunny-side-up: organic blobby white with a yolk in the middle
return (
);
}
if (kind === "orange") {
// Cross-section of an orange — segments visible
return (
);
}
return null;
}
function Experience() {
const roles = [
{ yr: "2025 – 2026", role: "Market Strategy Consultant", co: "Tonik Digital Bank", loc: "Manila, Philippines",
note: 'i focus on brand positioning, go-to-market execution, and process optimization for one of the first fully AI-powered digital banks in Southeast Asia.',
now: true },
{ yr: "2024 – 2025", role: "Business Operations Lead", co: "Alfalfa", loc: "Los Angeles, CA, USA",
note: "led product collab rollouts & menu partnerships, designed a multi-location expansion blueprint, and converted community pop-ups into a scalable market-testing channel." },
{ yr: "2024", role: "Brand Experience & Events Coordinator", co: "The Salty Donut", loc: "Austin, TX, USA",
note: "represented the brand at launch events, directed catering operations, managed logistics, and developed social media content to support promotional campaigns." },
{ yr: "2023 – 2024", role: "Investment Services Associate", co: "Charles Schwab (Internship)", loc: "Austin, TX, USA",
note: "guided hundreds of clients through the TD Ameritrade → Schwab platform migration, managing account transfers, portfolio adjustments, and platform onboarding." },
{ yr: "2023", role: "Junior Pricing Analyst", co: "BNSF Railway (Internship)", loc: "Fort Worth, TX, USA",
note: "supported a modernized pricing infrastructure from legacy zone-based models to mileage-based, audited high-volume freight portfolios, and stress-tested new cost structures across hundreds of contracts." },
{ yr: "2021 – 2023", role: "Creative Marketing Assistant", co: "La Patisserie", loc: "Austin, TX, USA",
note: "designed pastry case displays, created social media content, managed event coordination and local partnerships, and supported seasonal campaigns for an artisan French bakery." }];
return (
the timeline
{roles.map((r) =>
{r.yr}
{r.role}
{r.co}•{r.loc}
)}
2020 — 2024
how i got hereeducation
B.A. in Business Economics
The University of Texas at Austin · Finance concentration
Honors: Magna Cum Laude · Dean's Honor List (2020–2024) · Economics Honor Society Academic Mentor
Activities: Texas Economics Association · Texas Global Scholars · Asian Business Student Association
Student Exchange Program — Fall 2022
Bocconi University— Milan, Italy
Business Strategy, Economics, and Managerial Accounting
{e.currentTarget.style.opacity = '0';}} />